‘Datsun Go’ is priced between Rs 3.12 lakh and Rs 3.70 lakh.
Japanese auto major Nissan’s Datsun brand on Wednesday made a global comeback with the company launching its entry level car ‘Datsun Go’ priced between Rs 3.12 lakh and Rs 3.70 lakh (ex-showroom Delhi) in India, intensifying competition in the small car segment.
“Indian car market is very competitive and with Datsun we are entering a segment which we can’t address with the Nissan brand. We expect the Datsun brand to contribute half to one-third of Nissan’s sales in India,” Nissan Motor India MD and CEO Kenichiro Yomura told reporters here.
The company will launch three models under the Datsun brand by FY’16 and it has already announced the Go+ as the second model to be launched.
Commenting on the return of the Datsun brand, Datsun Global Programme Director Ashwani Gupta said the global automotive market has undergone a shift with the high growth markets such as India, Indonesia, Russia and Brazil that accounted for 40 per cent of the total sales, expected to account for 60 per cent by 2016-17.
“The opportunity of new car demand lies in high growth markets with first time buyers. The transaction price in India ranges from USD 8000—9000 as compared to USD 25,000 to USD 30,000 in mature markets like the US, EU and Japan. That’s why we decided to bring the Datsun brand,” Mr Gupta said.